What needed solving
Turn major sports moments into immediate, culturally relevant coverage for a diverse South Asian audience in Qatar.

GLOBAL SPORT
From global tournaments to local leagues, translating sport into stories, interviews and fan-first moments audiences can feel.
THE APPROACH
Coverage spans FIFA World Cup Qatar 2022, Arab Cup, Asian Cup, Amir Cup, Qatar Stars League, FIFA youth competitions, tennis, Doha Diamond League, Finalissima, Expo 2023 Doha and many more major sporting and public events—created with the speed, cultural awareness and live instinct each occasion demands.
Turn major sports moments into immediate, culturally relevant coverage for a diverse South Asian audience in Qatar.
Deploy across press conferences, matches, fan zones and activations with presenter-led interviews, fast social edits and live radio integration.
80M cross-platform views during FIFA World Cup Qatar 2022, with coverage spanning global tournaments, local leagues and elite athletics.
WATCH THE WORK
FROM THE FIELD














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